With an MA in Business Engineering, a BA in Environmental Engineering and 14 years of work experience in different roles, Anca Barsan designed her own purpose driven work-life balance. The founder of Atelier Amoreze is now on a mission to make women feel good in their body. What started as a personal project quickly became a full-time dream chase, led with passion and work ethic from her beautiful atelier in Berlin, Germany.
WHEN AND HOW DID YOU REALIZE EXACTLY WHAT YOU WANTED TO PURSUE?
I remember “the click” happened after a trip to Brazil in 2015. I’m an avid traveler, curious about everything: new places, food, traditions, people, stories, drinks… I ask a lot of questions and I open doors I’m not allowed to. Coming from Eastern Europe, I was perceiving women, femininity and life in a certain way. During that vacation, I was right away fascinated by the women I saw. Despite their struggle, they were all shinning with dignity, strength and beauty. That was the IT for me. After I returned home I decided that my work had to have more purpose and make an impact in the world. I remember that I applied for new studies, as a Fashion designer, took my diploma, then quit my job and moved to Berlin.
WHEN AND HOW DID YOU START GOING AFTER YOUR DREAM?
In Germany I discovered a different way of how a woman should be. I learned that they value comfort over fashion and they take a great care of their body by choosing natural fibres, with most of them being conscious buyers. That led me to start Amoreze Lingerie, my personal project, funded with my savings. Then the project became very popular on social media as I was proposing a healthy yet comfortable alternative to the traditional wire/push-up bra. I was also extremely motivated to send a strong message about how beauty should look like, how clothing should be created without putting us all into standard S-M-L boxes, especially when it came to intimates.
WHAT WERE YOUR BIGGEST FEARS AND HOW DID YOU MANAGE/OVERCOME THEM?
That I was not good enough to make it. That I was small and new in a country where no one knew me nor spoke my language or vice versa. It was more of a journey of learning by doing it. That’s why I was putting myself in uncomfortable situations in order to get out of my comfort zone and meet new opportunities. Every time I was afraid, I was over preparing, reading, researching, applying for programs and projects to learn more, find out more.
WHAT DID YOU HAVE TO SACRIFICE IN ORDER TO WORK ON YOUR DREAM?
I would say that mostly time. No one tells you from the begging how difficult the journey is going to be or what to expect from this ride.
HOW DID YOU/DO YOU DEAL WITH THE NAYSAYERS?
I think that we are in charge of writing and editing our own stories, that’s why I try to surround myself with people who embrace same ideals as mine. My aim is to become the very best version of myself and I try to take small but steady steps into that direction. What helps a lot of course, is that my parents are and have always been very supportive. Maybe there’s no coincidence to the fact that I “picked” or better said, attracted into my life a husband that is now my biggest supporter and a great partner.
START FIRST, PERFECT IT LATER OR PERFECTION FROM THE GET-GO
Start first! There are so many valuable lessons to be learned along the way. Moreover, the more you post-pone and aim for perfection, the more you procrastinate.
ARE YOU A PART-TIME OR A FULL-TIME DREAM CHASER?
Started as a part-time, but now I am 110% in.
WHAT IS YOUR DAILY ROUTINE?
Wake up, coffee and laptop to check if something needs my immediate attention. I’m still working with a paper agenda as it’s easier to write and structure my tasks with more clarity. So each Monday I take one hour to write down what I need to do in that specific week. Two out of three days I’m working on my laptop on our website, SEO, marketing, emails. For the rest of the time I’m creating the orders, working on new items or taking atelier appointments. For lunch I go out and take a break. Depending on how much work I have, I try to schedule dinner dates with my husband and friends. I’m also a member of different clubs, so I prioritize going to meetups at least twice a month.
HOW DOES YOUR DREAM LIFE LOOK LIKE?
A big house with plenty of space where I can create my dream atelier. I would still be doing what I’m doing right now because it brings me a lot of purpose. I really enjoy visualizing and creating clothing from different materials. I would also have enough time for myself and my loved ones with good, tasty food. That’s it!
WHAT ADVICE WOULD YOU GIVE SOMEONE WHO FEELS STUCK? (THEY EITHER DON’T KNOW WHAT TO PURSUE OR THEY DO BUT ARE TOO AFRAID TO START)
Take the time to understand where you’re at and where you want to be. If you procrastinate, maybe find some external help to motivate you with making a plan and starting. Try building sustainable habits that foster an environment for success and stable goal settings. As you work along small achievements will come and you’ll feel more motivated to build these habits. I would also recommend to surround yourself with people who have the same interests as yours, or who are in the same situation.